Why include organic alongside paid channels?
Because strong organic signals can help teams identify creative and audience themes worth carrying into paid media decisions.
LiveAd platforms
Instagram Organic
Track organic Instagram performance next to paid media so winning content informs faster action.
Instagram Organic helps Third i connect top-performing social content with broader campaign analysis, giving teams one place to review what is resonating before turning it into the next paid or reporting decision.
Connector value
Unified analysis, recommendations, and reporting from one data layer
Keep organic social signals visible beside paid channel performance.
Spot high-performing content themes worth amplifying across campaigns.
Bring social engagement context into one operating system.
Use cases
- Review which organic posts are outperforming account norms.
- Use organic winners to guide paid creative testing.
- Share one social and media view with strategy and execution teams.
Supported workflow
Step 1
Connect the relevant Instagram account to Third i.
Step 2
Sync organic post and engagement signals into the workspace.
Step 3
Use the shared view to inform reporting, recommendations, and creative follow-ups.
Why teams use it
Keep organic social signals visible beside paid channel performance.
Spot high-performing content themes worth amplifying across campaigns.
Bring social engagement context into one operating system.
FAQ
Is this for social-only teams?
No. It is useful for agencies and growth teams that want organic and paid insights in the same decision layer.
Sources