Product changelog

Release notes built for how Third i actually ships.

This page now reads like real release notes instead of placeholder product cards. New updates can be added as monthly, weekly, or biweekly release groups with text-first detail and optional visuals.

Latest release

February 2026

Monthly release notes

Format

Flexible release groups

Monthly, weekly, or biweekly as needed.

Coverage

16 release sections across 5 archived and current updates

The newest releases lead with full notes. Older history remains below in a lighter archived treatment.

Current release notes

February 2026

Monthly release notes

4 sections

At Third i, our mission is to move you from data chaos to revenue clarity. Over the past month, our engineering team has been hard at work making the platform faster, our AI smarter, and your reporting much more powerful.

Here is a look at the major updates that went live in the last month.

⚡️ Unprecedented Speed

The Data Platform Shift

We know that in digital marketing, speed is everything.

  • Lightning-Fast Analyzers: Both our Creative Analyzer and Keyword Analyzer received major performance upgrades. By moving data fetching from live APIs to our proprietary Data Platform, we cut load times dramatically so insights arrive almost instantly.
  • Global Progress Bar: A new global progress bar now runs across the application so you always know what is happening under the hood.
🧠 Smarter AI & Creative Insights

AI is getting sharper about what to improve next

We are taking more of the guesswork out of creative strategy and performance review.

  • Automated Creative Recommendations: The Creative Agent is now live on the Home page beside the Keyword and Campaign Agents. Third i now generates weekly creative recommendations so you know what to tweak for better ROAS.
  • Facebook Pattern Detection: A new pattern detection system analyzes Facebook creatives to highlight the patterns driving results and flag the ones that are underperforming.
  • CoDI Upgrades: CoDI v3 now includes updated Instagram models and new training data. Responses also support rich text formatting so complex insights are easier to scan.
📊 Deeper, Automated Reporting

Reporting now covers more without adding manual work

Reporting should not be a chore. This release adds several highly requested upgrades that give teams more control over how they tell the data story.

  • Scheduled Email Reports: Reporting can now be automated directly from the reporting section.
  • Period-over-Period Comparisons: The Report Builder now includes a simple toggle for instant comparisons against previous periods.
  • Engagement Funnels: A new Engagement Funnel is available for Facebook Ad Accounts on the Campaign page.
  • Peak Engagement and Follower Tracking: The Social Media Analyzer now shows peak engagement hours and follower growth comparisons across any chosen date range.
  • Customization: Graph colors in reports can now be customized to match your brand or presentation needs.
✨ A Smoother Experience for Everyone

New users onboard faster and connected accounts feel clearer

A set of quality-of-life improvements went live across the platform to make the product easier to explore and easier to connect.

  • Dummy Data for New Users: New users can now explore the Home, Campaign, and Creative pages with sample data before connecting real accounts.
  • Clearer Connections: The account connection flow now includes a smoother loading popup and clearer permission messaging before ad accounts are connected.
  • Workspace Currency: The Creative Analyzer now automatically runs in the workspace currency and handles conversion behavior behind the scenes.
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Current release notes

January 2026

Monthly release notes

4 sections

January focused on making creative analysis faster, AI more visually aware, and reporting more flexible for day-to-day operators.

Creative Analysis: Faster & Clearer

We replaced the Matrix view with a cleaner Grid View so teams can scan creative performance faster.

Under the hood, the Creative Analyzer was moved to Cube.js, which makes heavy accounts load dramatically faster and keeps the experience more consistent.

Try the new Grid View

AI That "Sees" Your Ads

Visual Description Support is now live. The AI can analyze the actual visual content inside creative images instead of relying only on metadata.

We also shipped quality-of-life improvements such as showing Google and Facebook logos on recommendation cards so users get instant platform context.

Reporting on Your Terms

The Report Builder now supports custom date ranges and date-wise breakdowns, giving teams more control over how reporting periods are defined.

We also cleaned up rendering on bar and line graphs so exported PDFs look sharper and more presentation-ready.

The Fix List

Alongside the feature work, January included several infrastructure upgrades and polish passes.

  • Next.js 16: Upgraded the frontend architecture for better long-term stability.
  • Cube.js Integration: Moved the Creative Analyzer away from live APIs for more consistent data stability, with T-1 day freshness where applicable.
  • Funnel Visibility: Changed the Funnel Overview background from grey to white for stronger contrast.
  • Social Analyzer Bug: Fixed an issue where data did not reset when switching workspaces.
  • Google Ads: Shipped a hotfix for account connection stability.

Archived release notes

November 2025

Archived release notes

3 sections

This earlier release centered on stronger reporting depth, AI-led recommendations, and richer creative analysis surfaces.

Expanded the reporting workspace for multi-level analysis

Third i documented reporting flows that move from high-level account diagnostics into campaign, ad-set, and ad-level drill-downs.

Shipped AI-led recommendations tied to performance signals

Recommendation flows were positioned as action-first outputs, helping teams prioritize the next change instead of stopping at observation.

Strengthened creative and social analysis surfaces

The public feature overview described creative diagnostics, hook and hold rate analysis, and social benchmarking as core product surfaces.

Source links

Archived release notes

February 2025

Archived release notes

2 sections

This release introduced Mini Marketers and framed AI assistance around removing repetitive marketing work.

Introduced Mini Marketers as lightweight AI teammates

Third i launched Mini Marketers to automate repetitive marketing tasks and make specialist support more accessible to lean teams.

Positioned AI assistants around execution speed, not only insights

The launch reframed AI support around clearing repetitive work so human marketers can focus on strategy and judgment.

Archived release notes

February 2024

Archived release notes

3 sections

This earlier product update focused on onboarding, platform connections, and the first public outline of the integrations surface.

Published the self-serve getting started flow

Third i documented a guided onboarding path for sign-up, plan selection, and workspace setup for new customers.

Documented support for core ad platform and analytics connections

Public onboarding guidance highlighted direct connections for Google Ads, Meta, Google Analytics, LinkedIn, and TikTok.

Previewed CRM and commerce integrations

The same integration guidance pointed to future support plans for connectors such as HubSpot and Shopify.

Keep tracking what ships

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