Why does Third i need analytics data?
Analytics data helps tie ad performance back to user and conversion outcomes so recommendations are based on impact, not only clicks or impressions.
LiveAnalytics
Google Analytics
Layer site and conversion analytics on top of campaign performance.
GA4 gives Third i a downstream view of user behavior and conversion outcomes so teams can connect traffic and spend decisions to actual site results.
Connector value
Unified analysis, recommendations, and reporting from one data layer
Connect ad performance with site behavior and outcomes.
Support more grounded recommendations using analytics context.
Reduce back-and-forth between ad tools and analytics dashboards.
Use cases
- Validate whether high-spend channels are actually driving conversion value.
- Use a shared workspace to compare media and site performance.
- Bring analytics context into agency reporting and optimization reviews.
Supported workflow
Step 1
Authorize Google Analytics during integration setup.
Step 2
Map reporting to the relevant property and traffic sources.
Step 3
Use unified reporting to connect traffic and spend to outcomes.
Why teams use it
Connect ad performance with site behavior and outcomes.
Support more grounded recommendations using analytics context.
Reduce back-and-forth between ad tools and analytics dashboards.
FAQ
Does GA4 replace ad-platform connectors?
No. It complements them by adding downstream behavior and outcome signals to the same workspace.
Sources