Create tracking URLs, preserve existing query params, enforce clean lowercase naming, and share a standardized campaign string with your team.
Live calculator
Result
Enter your numbers to generate a live result.
The calculator updates instantly once the input is valid, and you can copy or share the output right away.
What this calculator does
Formula / methodology
final URL = destination URL + encoded UTM parameters
Input values are normalized to lowercase tokens for cleaner reporting.
Spaces are converted to hyphens and unsupported characters are stripped from tokens.
Existing UTM params are replaced so the final output has one clean set of values.
Example inputs and outputs
Input: example.com/pricing + meta / paid-social / q2-demo-offer
Output: https://example.com/pricing?utm_source=meta&utm_medium=paid-social&utm_campaign=q2-demo-offer
Input: Template [source]_[medium]_[campaign]
Output: meta_paid-social_q2-demo-offer
Common mistakes
Clean naming vs messy naming
A consistent naming pattern improves attribution quality and makes reporting easier to trust.
Lowercase, stable tokens, fewer reporting splits.
Mixed casing and inconsistent separators fragment the data later.
FAQ
No. The tool will add it when possible so the final URL is valid and shareable.
It preserves non-UTM query params and only replaces existing UTM keys.
Product CTA
Carry cleaner naming into reporting and analysis inside the product. See how consistent naming improves reporting quality inside Third i.
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