Paste or enter creative-level metrics to get a practical scorecard that leads with Winner, At risk, and Needs more data instead of overclaiming a universal score.
Live scorecard
Starter rows
Edit a few baseline rows here, or skip to the paste box if you already have an export ready.
Result
Add creative rows
Start with the editable starter rows below or paste a larger table to compare multiple creatives side by side.
What this calculator does
Formula / methodology
Creative read = row completeness + derived CTR/CPA checks + peer-relative efficiency signals
The scorecard favors trustworthy labels over a pseudo-scientific headline number.
CTR, conversion support, CPA, and spend pressure all contribute to the final assessment.
When the row does not have enough stable signal, the tool explicitly says Needs more data.
Example inputs and outputs
Input: Creative A: 500 spend, 100 clicks, 8 conversions; Creative B: 700 spend, 70 clicks, 3 conversions
Output: A likely Winner, B likely At risk
Input: Creative C missing conversions and CPA while peers have them
Output: Needs more data with explanation
Common mistakes
Status-first output
The scorecard is designed to help you decide what to scale, cut back, or investigate further without overclaiming scientific precision.
The row is showing stronger efficiency signals than its peers.
The row is weaker than peers or spending inefficiently.
The row lacks enough stable signal for a harder call.
FAQ
Because a strong-looking universal score can feel more precise than the input quality actually supports. The MVP leads with clearer status labels instead.
The tool warns about the mismatch and uses the derived metric for comparison when the conflict is material.
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Move from a lightweight scorecard into deeper creative analysis inside the product. See how Third i connects creative diagnostics with broader campaign performance.
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